client: RUPOSHI | SOUTH ASIAN APPAREL LABEL

PROJECT: LOGO, REBRAND

Established since 1998, Ruposhi was amongst the few places in St. Albans to cater to a minority community for South Asain casual and event apparel.

The company has since expanded onto the renowned South Asian fasion territories of London, Green Street and Luton, Bury Park. In 2020 they adapted for their online audience with the launch of their website - which is where I stepped in.

With this new launch, the owners wanted a fresh update for their logo, new digital assets to feature on their website and updated packaging to sit in line with their new look.

When designing for the rebrand I was sensitive to the rapport already bulit with customers so I bulit this styleguide off of their SIGNATURE core PALETTE of black and gold. My focus was to create a CONSISTENT image of elegance and professionalism that aligns more with the designer pieces they sell and elevates the store’s overall feel.

Although gold accents in print make for a really special consumer experience, my client also needed budget friendly options for production and so I worked into the second look with a stripped back letterform for a simple yet impactful execution.