client: warner bros. discovery

looney tunes 'lola bunny' makeup and skincare mockups: Created to support the revamped 'core lola' brand steer from the aw25 styleguide rollouts. 'pov' (point of view) boards help CONCEPTUALIZE what applications of new creative graphics could look like on product. my brief was to create something for younger target demographics, so i created two looks;

first, a bold, playful concept for gen alhpa that was mindful of their young age and so FEATURED more of the 'clean girl' makeup aesthetic featuring classic entry products into makeup like mascara and lipgloss.

The second look was geared towards an older gen z audience. For this route i recoloured the styleguide for an edgier and more mature feeling that would set it apart from the previous concept. fun detailing in the products, like the 3d motifs on the gloss, serves the consumer desire for more interactive experiences (as reported by wgsn).