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style

style

style

guides

guides

guides

styleguide: a comprehensive art direction curated for thematic projects.


styleguide: a comprehensive art direction curated for thematic projects.


Playground Image

LOOKBOOK

looney tunes

looney tunes

client: WARNER BROS. DISCOVERY

project: AW25 looney tunes - cute, fun and spirited (sketch)


my original artwork for tweety was featured in a stylised character art package. I hand drew these in procreate for an authentic sketch look and feel BEFORE EXPORTING THEM AS LAYERED FILES INTO PHOTOSHOP FOR ACCESSIBLE PRODUCTION FILING. I wanted a fun, lighthearted delivery so I decided to opt for an aviation / flying theme that sits perfectly with tweety's character. WITH ROUNDED, DENSE TYPOGRAPHY FOR VISUAL CONTRAST AND AN ADDED TOUCH OF NAIVETY TO THE DESIGN.


character art: x7

graphic comps: x8

aop: x2

icons: x8


Illustrated in Procreate AND PRODUCTION FILE ASSEMBLED IN ADOBE Photoshop. FEATURING MY PRODUCT MOCKUP BOARD THAT WAS CREATED IN TANDEM FOR UNISEX KIDSWEAR. PRESENTED IN MEETINGS FOR PRODUCT PITCHES.

client: WARNER BROS. DISCOVERY

project: AW25 looney tunes - cute, fun and spirited (sketch)


my original artwork for tweety was featured in a stylised character art package. I hand drew these in procreate for an authentic sketch look and feel BEFORE EXPORTING THEM AS LAYERED FILES INTO PHOTOSHOP FOR ACCESSIBLE PRODUCTION FILING. I wanted a fun, lighthearted delivery so I decided to opt for an aviation / flying theme that sits perfectly with tweety's character. WITH ROUNDED, DENSE TYPOGRAPHY FOR VISUAL CONTRAST AND AN ADDED TOUCH OF NAIVETY TO THE DESIGN.


character art: x7

graphic comps: x8

aop: x2

icons: x8


Illustrated in Procreate AND PRODUCTION FILE ASSEMBLED IN ADOBE Photoshop. FEATURING MY PRODUCT MOCKUP BOARD THAT WAS CREATED IN TANDEM FOR UNISEX KIDSWEAR. PRESENTED IN MEETINGS FOR PRODUCT PITCHES.

LOOKBOOK

looney tunes

looney tunes

client: WARNER BROS. DISCOVERY

project: AW25 looney tunes - playful abc


driven by a trend in the infant market for rising popularity in 'functional' design that simultaneously engages children in learning and creativity. i created this guide through thoughtfully selected character art that interacted with the combination of letters.

The letter 'x' was easier than expected, if you would believe it… there were multiple character options including a vampire tweety who did not make the cut for obvious reasons.


graphic comps: x3


A VECTOR DESIGN AND PRODUCTION FILE ASSEMBLED IN ADOBE ILLUSTRATOR. FEATURING MY PRODUCT MOCKUP BOARD THAT WAS CREATED IN TANDEM FOR KIDS HOMEWARE. PRESENTED IN MEETINGS FOR PRODUCT PITCHES.

client: WARNER BROS. DISCOVERY

project: AW25 looney tunes - playful abc


driven by a trend in the infant market for rising popularity in 'functional' design that simultaneously engages children in learning and creativity. i created this guide through thoughtfully selected character art that interacted with the combination of letters.

The letter 'x' was easier than expected, if you would believe it… there were multiple character options including a vampire tweety who did not make the cut for obvious reasons.


graphic comps: x3


A VECTOR DESIGN AND PRODUCTION FILE ASSEMBLED IN ADOBE ILLUSTRATOR. FEATURING MY PRODUCT MOCKUP BOARD THAT WAS CREATED IN TANDEM FOR KIDS HOMEWARE. PRESENTED IN MEETINGS FOR PRODUCT PITCHES.

LOOKBOOK

tom & jerry

tom & jerry

client: WARNER BROS. DISCOVERY

project: SS26 TOM AND JERRY - BOLD LINES


This is a fun kit inspired by the plethora of stripes that made it onto the SS26 runway shows, taking a more playful, vacational lean that captures the energy of the characters in commercial lockups perfect for kidswear and home decor. I did some exploratory development work in this guide, and am happy to see some of the designs made it to the final production pack.


in the pictures above you can see my concepts and then a brief look into how the final style guide turned out.


graphic comps: x1

AOP: x1

client: WARNER BROS. DISCOVERY

project: SS26 TOM AND JERRY - BOLD LINES


This is a fun kit inspired by the plethora of stripes that made it onto the SS26 runway shows, taking a more playful, vacational lean that captures the energy of the characters in commercial lockups perfect for kidswear and home decor. I did some exploratory development work in this guide, and am happy to see some of the designs made it to the final production pack.


in the pictures above you can see my concepts and then a brief look into how the final style guide turned out.


graphic comps: x1

AOP: x1

LOOKBOOK

LOOKBOOK

LOOKBOOK

LOOKBOOK

tom & jerry

tom & jerry

tom & jerry

tom & jerry

client: WARNER BROS. DISCOVERY

project: SS27 TOM AND JERRY - Ramadan Celebration


Updated costume style guides for looney tunes and tom & jerry were requested by the EMIRATE market agents for fresher kidswear styles. The Tom & Jerry one was specifically for unisex kidswear with a starry, festive theme. My role here was to create authentically accurate costume sketches of the characters, initial exploratory development work in adobe illustrator, and overlook the verbiage, whilst keeping all 3 guides in this collection distinctive in their own style and execution.

in the pictures above you can see my concept work and then a brief look into how the final style guide turned out.


It's so fun to see lola bunny in a headscarf! and the boys in traditional thobes and kheffiyeh head coverings too - it feels like a piece of home and i had the best time getting to draw them.


character art: x2

graphic comps: x1

aop: x1

icons: x6

client: WARNER BROS. DISCOVERY

project: SS27 TOM AND JERRY - Ramadan Celebration


Updated costume style guides for looney tunes and tom & jerry were requested by the EMIRATE market agents for fresher kidswear styles. The Tom & Jerry one was specifically for unisex kidswear with a starry, festive theme. My role here was to create authentically accurate costume sketches of the characters, initial exploratory development work in adobe illustrator, and overlook the verbiage, whilst keeping all 3 guides in this collection distinctive in their own style and execution.

in the pictures above you can see my concept work and then a brief look into how the final style guide turned out.


It's so fun to see lola bunny in a headscarf! and the boys in traditional thobes and kheffiyeh head coverings too - it feels like a piece of home and i had the best time getting to draw them.


character art: x2

graphic comps: x1

aop: x1

icons: x6

LOOKBOOK

LOOKBOOK

LOOKBOOK

LOOKBOOK

Looney Tunes

Looney Tunes

client: WARNER BROS. DISCOVERY

project: SS27 Looney Tunes - Ramadan Echoes of the night


Updated costume style guides for looney tunes and tom & jerry were requested by the EMIRATE market agents for fresher kidswear styles. This guide was specifically for boyswear, with an arabian nights theme. My role here was to create authentically accurate costume sketches of the characters, initial exploratory development work in adobe illustrator, and overlook the verbiage, whilst keeping all 3 guides in this collection distinctive in their own style and execution.

in the pictures above you can see my concept work and then a brief look into how the final style guide turned out.


It's so fun to see lola bunny in a headscarf! and the boys in traditional thobes and kheffiyeh head coverings too - it feels like a piece of home and i had the best time getting to draw them.


character art: x1

graphic comps: x1

aop: x1

icons: x6

client: WARNER BROS. DISCOVERY

project: SS27 Looney Tunes - Ramadan Echoes of the night


Updated costume style guides for looney tunes and tom & jerry were requested by the EMIRATE market agents for fresher kidswear styles. This guide was specifically for boyswear, with an arabian nights theme. My role here was to create authentically accurate costume sketches of the characters, initial exploratory development work in adobe illustrator, and overlook the verbiage, whilst keeping all 3 guides in this collection distinctive in their own style and execution.

in the pictures above you can see my concept work and then a brief look into how the final style guide turned out.


It's so fun to see lola bunny in a headscarf! and the boys in traditional thobes and kheffiyeh head coverings too - it feels like a piece of home and i had the best time getting to draw them.


character art: x1

graphic comps: x1

aop: x1

icons: x6

LOOKBOOK

LOOKBOOK

LOOKBOOK

LOOKBOOK

Looney Tunes

Looney Tunes

client: WARNER BROS. DISCOVERY

project: SS27 Looney Tunes - Ramadan mini modest


Updated costume style guides for looney tunes and tom & jerry were requested by the EMIRATE market agents for fresher kidswear styles. This guide was specifically for girlswear, with a spring florals and bows theme. My role here was to create authentically accurate costume sketches of the characters, initial exploratory development work in adobe illustrator, and overlook the verbiage, whilst keeping all 3 guides in this collection distinctive in their own style and execution.

in the pictures above you can see my concept work and then a brief look into how the final style guide turned out.


It's so fun to see lola bunny in a headscarf! and the boys in traditional thobes and kheffiyeh head coverings too - it feels like a piece of home and i had the best time getting to draw them.


character art: x2

graphic comps: x2

aop: x2

icons: x6

client: WARNER BROS. DISCOVERY

project: SS27 Looney Tunes - Ramadan mini modest


Updated costume style guides for looney tunes and tom & jerry were requested by the EMIRATE market agents for fresher kidswear styles. This guide was specifically for girlswear, with a spring florals and bows theme. My role here was to create authentically accurate costume sketches of the characters, initial exploratory development work in adobe illustrator, and overlook the verbiage, whilst keeping all 3 guides in this collection distinctive in their own style and execution.

in the pictures above you can see my concept work and then a brief look into how the final style guide turned out.


It's so fun to see lola bunny in a headscarf! and the boys in traditional thobes and kheffiyeh head coverings too - it feels like a piece of home and i had the best time getting to draw them.


character art: x2

graphic comps: x2

aop: x2

icons: x6

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